Skip to content
Alejandra Santamaría

My Story

What if the problem wasn't how hard I was working?

Alejandra Santamaría seated in her office

For years, I believed what so many ambitious professionals believe.

Success comes at a price.

  • Work harder.
  • Sleep less.
  • Always be available.
  • Take care of everyone else first.
Alejandra leading a team meeting, colleagues around the table and others joining on screen

For a while, it worked.

I built the career I had dreamed of. I graduated from MIT Sloan, led businesses across Latin America, and achieved goals I once thought impossible.

But behind the titles and achievements, I was exhausted.

There were periods when I barely saw daylight. I spent months leaving for work before sunrise and returning long after sunset. My circadian rhythm became so disrupted that I needed medication just to recover it. I worked harder than ever, yet still felt burned out or frustrated that I couldn't break through to the next level.

Then I asked myself one question:

What if the problem wasn't how hard I was working, but the way I was operating?

That question changed everything.

Alejandra Santamaría looking straight at the camera

I stopped chasing better habits.

I started becoming a different person.

As my identity changed, so did my decisions, my leadership, my health, my relationships — and ultimately, my results.

Today

I lead a growing business.

Alejandra with Anthony and their three children outside the school gates
Anthony and the kids

Today, the people I love get the best version of me — not what's left after work.

Alejandra training on a spin bike at the gym
Training

I protect my health. I train.

Alejandra meditating with her eyes closed on a balcony above the city
Every morning

I meditate. And I genuinely enjoy the life I've built.


That's why I do this work.